Automotive industry marketing trendsThe automotive market is experiencing the most significant disruption in its history. The setting was correct for a big, revolutionary new project. Tom and Jim had won the bike sweepstakes award at the Oakland Roadster Show with the “Corvair Trike” back in 1969, and it was time to try that feat once again. AEE was keeping up with orders and running smoothly, so Dave had time for something huge. About Christmas 1969, Tom, Rose, Jim and Dave came up with a idea for a wild new three wheeler, really a five wheeler. It would have two Sportster motors, an automotive type tranny, and 4 wheels accross the back. Dave designed the bike and showed sketches to Tom and Rose. The rush was on, and “Massive Twin” was born. By the time plans were done and all the components had arrived, there were 32 days left till the show. Dave worked further hours to finish the bike in time. “Big Twin” won the Sweepstakes Award at the 1970 Oakland Roadster Show.

Taken as a entire, innovation-connected challenges are reshaping traditional auto market structures and relationships — in particular, by threatening the existing distribution of income and the boundaries in between OEMs and Tier 1 or Tier Two suppliers, as well as in between automotive and tech firms. Some suppliers will fold, as their organization goes away totally, and other folks will struggle due to the fact adjustments in technologies content material will bring OEMs or non-automotive suppliers into … READ MORE ...