Car Model Look-A-Likes

Have you ever noticed a car that looked specifically like yours, but it had various names and brands than yours? Properly should you have, there is worthwhile reasoning behind it? A majority of the auto industry’s sales are crucially dependent upon the advertising of its cars. With an abundance of car companies and automotive brands, it has to turn out to be a necessity for automakers and marketers to join forces to enhance sales with no drastically increasing spending.

A single essential method frequently applied inside the auto industry has been dubbed badge engineering. This refers to the technique of manipulating the branding of an automobile as opposed to the actual automobile itself. By far the most widespread form of badge engineering occurs when a single manufacturer has many brands and plans to market place distinctive brands to distinct buyers. Badge engineering is executed for several reasons and can be … READ MORE ...