Washing cars at the house with soapy water of detergents is a point in the past. The practice of self-cleaning of cars was very time consuming and never gave the anticipated benefits. Becoming the 21st century the automotive franchise sector has also grown tremendously supplying new services and leisure. The increasing variety of automotive franchises is major to the emergence of a lot of car wash brands in the segment. Car-care service centers not simply wash the cars but besides maintain them.
Automotive franchise: Unorganised to organized
No doubt the car wash segment continues to be dominated by unorganized brands, however, the industry is progressively moving from unorganized to an organized segment. Gauging the rise in the sector some of the players have taken the franchise route. Ankur Sama, Founder, and Director of CarzSpa said, “We entered into this industry four years back with 1 outlet, but right now, we have about 25 outlets across India. The concept of switching over to a car beauty clinic hit me from one of my foreign visits exactly where I saw such centers flourishing. I liked the idea of grooming cars to perfection. Therefore my profession of promoting cars coupled with using a passion for grooming cars brought me into this business.”
The need for car care centers
Increasing awareness concerning maintaining cars would be the initial and foremost reason for the reputation of car care centers. Earlier car owners utilized to get their autos cleaned from neighborhood car cleaners, as they had no other alternative, on the other hand now with all the availability of car care centers folks choose to acquire their cars cleaned professionally. Many other factors contributing to the increasing popularity of car care centers are:
Elevated car owners: With cars becoming purchasable for the middle class, there has been a speedy rise in the number of car-owners. Clients who have spent over Rs two lakh to two crores for a car don’t want to spoil it by washing it in the household. This had caused the recognition of organized car centers.
Improve in disposable incomes: With an increase in disposable incomes, individuals don’t mind spending some additional bucks around the care and maintenance of their cars.
Hectic function schedule: Cleaning a car is a long and also tiring performance. Ordinarily, people do not have the time or enthusiasm to wash cars resulting from lack of time. The top substitute for them is the car-wash center.
Proper maintenance: Organised car care centers not only wash and clean cars but additionally keep them perfectly. They do a full check-up of cars, which makes them worth-while for every single penny that a consumer pays.
Why franchising of car- care centers?
Car-care has emerged as a popular business idea because of its want inside the Indian industry. Clever entrepreneurs who had noticed the vast possibility within this business had begun compact but later on, took the franchise route. The reason for expansion utilizing franchising may be the well-established brand name. Customers constantly choose to send their cars for cleaning to a well-established and reputed center as an alternative to an unorganized washing unit. Sama shared, ‘Franchising has often been the preferred route for business development. It becomes pretty complicated for a single organization to manage the complete business across the country therefore we need entrepreneurs to run the show in various cities and areas for further development and achievement.”
Furthermore, this sector does not call for massive investment for its setup. On the other hand, keeping high-priced machines plus a big workforce would enhance the price range.
Players within this field
This can be a growing segment with not many players but the car-care business shows terrific possibilities for the future. The main players in this segment till now are CarzSpa, Express Car wash, Speed Car Wash, Pureshield Car Glass Sealant, and 3M Car care. All these payers are effectively expanding through the franchise route.
Challenges for success
The car-care franchise may have lots of positive aspects but additionally includes a few drawbacks.
Firstly quite a few aspirants enter the arena with major dreams of producing quick cash. Like any other business, there are loads of challenges perform in the car washing business. Aspirants take a franchise believing that you will discover machines to accomplish operate and staff to manage it. Nonetheless, it really should be kept in thoughts that even the owner (franchisee) has to struggle. As said by Sama, “To generate enough footfalls and business in initial months is a challenge for an automotive franchise. We can overcome these challenges with low price range advertising and marketing advertisement and excellent services so that the shoppers turn into our permanent consumers.”
Secondly, the competition in the unorganized players is another challenge that may be dealt with by delivering outstanding services and displaying professionalism.
To conclude, it wouldn’t be inappropriate to say that current trends favor the automotive franchise business. Men and women are spending a massive amount on high-priced vehicles and can spend few further bucks in keeping their cars in outstanding condition plus the preferred choice would generally be a branded car-wash center. There’s certainly a big prospective for aspiring entrepreneurs as, ‘No matter what happens, it is likely that so long as there are cars, there will often be a will need for car wash’.