| After you decide what home based business is best | | | | in selling my candles to women business leaders only. |
| for you----what do you do next? There is no | | | | Why? |
| question, that the information you'll get in this | | | | Everyone in business for themselves knows that you |
| segment will keep you from losing thousands of | | | | go where the money is. And because women are |
| dollars and wasting your time with people who will | | | | the biggest buyers of aroma therapy candles, doesn't |
| never want what you are selling. I am going to cut | | | | it make sense to market your candles to women |
| through all the hype and nonsense and give it to you | | | | who have the money to buy what you are selling. |
| straight so that you can decide for yourself what's | | | | That's why I say that women business leaders would |
| best for you. | | | | be my "Speciality". |
| This is Mistake #3 of my 9 Deadly Mistakes Home | | | | We can all agree that, a "Specialist" in any field |
| Based Business Owners Make And How You Can | | | | makes more money than all the others selling the |
| Avoid Them. | | | | same product or service in their field. It makes you |
| Most people when they get into a home based | | | | unique amongst your competition. Another reason I |
| business are really excited because they think that | | | | would market myself as a "Specialist" to women |
| everyone they talk to and all the new people they | | | | business leaders is because they are well connected |
| meet are potential customers for their product or | | | | socially and can give you plenty of referrals for new |
| service. The fact is---- you don't want just anyone in | | | | customers. |
| your business. Let me explain what I mean. Here is | | | | Certainly, being a "Specialist" will separate you from all |
| an example from my own personal real world | | | | others in your type of business. So let me ask you |
| experience. | | | | this-----How do you avoid Mistake #3 made by most |
| My wife and I recently went to a local flea market | | | | home based business owners today? If you have |
| on a beautiful, warm and sunny Saturday afternoon. | | | | been paying attention the answer is obvious-----You |
| As we walked around, we saw a booth where a | | | | must become a "Specialist" in your product or service |
| man and his wife were selling aroma therapy candles. | | | | and let the world know you are a "Specialist". |
| They had a great selection of many styles, colors, | | | | If you don't become a "Specialist" the world will treat |
| sizes and aromas for their candles. | | | | you just like any other ordinary, run of the mill, boring |
| It was clearly evident that they had a problem | | | | person who wants to sell them something they don't |
| because they weren't selling any of their candles. As | | | | want, they don't need and they can't afford. You will |
| a matter of fact, they had not sold a single candle all | | | | always be treated just like everyone else "pitching a |
| day. They told me that selling aroma therapy candles | | | | product" if your don't become a specialist in your |
| was their home based business and that they were | | | | business. Believe me when I tell you. It took me |
| really struggling to make it work. | | | | years to discover the power of being a "Specialist" in |
| Obviously, they would have to change their approach | | | | my field. |
| if they wanted their business to succeed. So, I | | | | Do yourself a favor and be smart. Don't make this |
| suggested to them something that I'm going to tell | | | | mistake which will cost you thousands of dollars if |
| you right now. Something that you don't hear from all | | | | your customers see you as just another saleman |
| the people out there asking you to get involved in a | | | | trying to "sell them". Become a "Specialist" so that |
| home based business. Here is Mistake #3 that many | | | | you don't suffer the negative consequences of being |
| home based business owners make. And this mistake | | | | considered ordinary and just plain forgettable. |
| is---- | | | | Certainly, you don't want to miss my next article on |
| They don't "Specialize" in a certain type of customer. | | | | Home Based Business Mistake #4 and How You Can |
| They want to sell their product or service to | | | | Avoid It. Learn All Of The 9 Deadly Mistakes Home |
| "Everyone". If I wanted to make a business of selling | | | | Based Business Owners Make And How You Can |
| aroma therapy candles---which by the way I don't | | | | Avoid Them. |
| because this is just an example---- I would "Specialize" | | | | |