| v> | | | | It's no secret that the marketers making the biggest |
| All Roads Lead to Romeby John Colanzi | | | | profits, have the biggest targeted lists. |
| In the ancient world, long before telephones, | | | | Please take note; I didn't say a big list, I said a big |
| computers and other modern methods of doing | | | | targeted list. |
| business, Rome was a hub of commerce. | | | | When you sit down to map out your marketing |
| The merchants of the day had a saying, "All roads | | | | strategy, your goal is to identify your target audience |
| lead to Rome." | | | | and put 90% of your efforts into building your list. |
| Luckily with our modern tools and equipment we no | | | | * Every page on your website should have a link to |
| longer have such limitations. | | | | your list. |
| The more things change, the more they stay the | | | | * Every ebook you give away should have a link to |
| same. The ancient Appian Way, has been replaced | | | | your list. |
| by the "Information Super Highway." | | | | * Every email course you offer should have a link to |
| Just as the ancient merchants and traders had a hub | | | | your list. |
| of commerce, you should have a central hub for | | | | * Every article you write should have a link to your |
| directing your traffic. | | | | list. |
| It took me a long time to figure that out and it's | | | | All roads no longer lead to Rome, they should lead to |
| taken me even longer to implement that strategy. | | | | your list. |
| If you're serious about your success, all roads on the | | | | Build your targeted list and your success is |
| "Information Super Highway," should lead to your list. | | | | guaranteed. |