| The popularity among the urban community and the | | | | of rocawear to expand its brand to other brands |
| hip hop nations of the rocawear clothing line has | | | | such as rocawear children, rocawear juniors, |
| brought an annual sale of over $700 million. | | | | rocawear socks and sandals, rocawear leather suede |
| When it comes to styles of the urban community, | | | | and fur outerwear, rocawear handbags and rocawear |
| there is only one clothing line that speaks the true | | | | belts, rocawear lounge wear and big & tall, rocawear |
| language of fashion, rocawear. The rocawear clothing | | | | headwear, rocawear jewelry, and rocawear |
| line is considered to be the most popular choice of | | | | sunglasses. |
| clothing line among the urban community and the hip | | | | In March of 2007, Jay-Z sold the rights to the |
| hop nation. | | | | rocawear brand to Iconix Brand Group, a brand |
| Rocawear rocawear is an urban clothing line founded | | | | management company that licenses brands to |
| in 1999 by three wise men (not the ones in the bible) | | | | retailers and manufacturers primarily in the apparel, |
| named Damon Dash, Karee Biggs Burke, and | | | | footwear, and apparel accessory industries, for $204 |
| Jay-Z, which were also the heads of a hip hop label | | | | million. Jay-Z still retained his stake in the company |
| named Roc-a-Fella Records, it is also where they | | | | and will continue to oversee the marketing, licensing |
| coined the name rocawear. | | | | and product development. |
| Its popularity among the urban community has | | | | However, even though the rocawear clothing line |
| brought an annual sale of over $700 million to the | | | | received so much praise from the urban community, |
| infamous rocawear clothing line. This led the founders | | | | it also received much allegations and accusations. |